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Older notes from the studio, newest first.

2026

How to plan a brand launch people notice14 July 20262 min read
How to find your brand's tone of voice16 June 20262 min read
What makes a good homepage?19 May 20262 min read
How to choose a creative agency21 April 20262 min read
How to write a creative brief that gets better work17 March 20262 min read
What should brand guidelines include?17 February 20262 min read
How to name your business: a practical guide20 January 20262 min read

2025

Brand strategy vs marketing strategy: what's the difference?16 December 20252 min read
How to write a brand positioning statement18 November 20252 min read

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