Thoughts
Notes from the studio
What we've learned about brands, content and getting people talking.
What makes people talk about a brand
Nobody recommends a brand because it was fine. Here's what the ones people can't stop talking about have in common.
Before you rebrand, ask these questions first
A new logo won't fix a fuzzy story. Five questions worth answering before anyone opens a design file.
Made for the feed, not cut down for it
Why the advert you trimmed to fifteen seconds keeps getting scrolled past, and what to make instead.